With the increasing popularity of online business networking sites such as LinkedIn, the importance of the humble business card has been brought into question with some people claiming that the business card is dead.
After all, LinkedIn and other similar sites hold more information than your standard business card and offer a great way to connect with new people outside without having to attend a networking event or show but here at Goodprint, we believe that the business card is far from dead and is vital in the world of business.
Business cards are still high in demand from printing companies across the world but how do you make sure yours can still compete in the days where digital communication has all but taken over? We’ve put together a short list of ways you can ensure yours can still stay on the top of the pile when everything is becoming digital?
• Design is still #1
You still need your business card to be memorable. This is particularly important if you’re preparing for a networking event where dozens of business cards will undoubtedly be exchanged so you need to make sure your card really stands out.
• Remember your social connections
As more and more people start using social networking sites such as Twitter and LinkedIn, you’ll find that these will be the first places people will research you and your company. Show you have nothing to hide by including your Twitter handle (e.g @goodprint), Facebook Page and even your LinkedIn URL on your card.
• Try a QR code
Many people have started to using mobile apps such as CardMunch to store business card information to their phones. Keep up with the trend by creating a QR code of your contact details and add it to your business card design. We even have templates available to help you generate your code.
If you incorporate all of these things into your latest business card design, your card is more likely to stand out at your latest networking events.