A business card is much more than just a piece of card with your details on it; it is a representation of you, your business and can make all the difference between securing your next client and making that next sale.
Which type of card do you need?
Before you decide anything, you need to make sure you pick the right type of card. Do you want a straight-forward shape with a plain back, rounded corners and an appointment table on the back, or maybe even a magnetic card? Depending on your industry, you can get much more out of your card by making sure you have the best type available.
If you’re a designer or artist, you can use the shape of your card to help emphasise your graphics. Try taking a look at our rounded corner business cards- you’ll be able to choose which corners you have rounded, which will help to demonstrate to potential customers that you have an interest in shape, design and form.
For those in the maintenance, housekeeping, or take-away restaurant industry, magnetic business cards will really make a difference to how your card is used. You’ll be able to attach them to anything you’ve serviced, like boilers or radiators, or stick them to refrigerators, filing cabinets and toolboxes. Yours is an industry in which people will be looking for your details in a hurry, so why not make sure that they are always kept in the most obvious place?
QR code business cards are an interesting and innovative way to bring information to your customers, and will really optimise the amount of information you can provide on the front of a business card. You will be able to use our QR code generator to create your own code which will direct customers to your website, or provide them with discount codes, text or message them, and even stores your contact details to their phone. If you have an internet company, an online portfolio, or simply want to expand upon what your card can do, then this is an excellent choice.
What about the back?
Although many people choose to leave the back of their business card blank, this empty side is a missed opportunity to drive business. Would your business benefit from an appointment table on the back or maybe a company logo? Whatever you decide will ultimately affect how customers respond to your card.
If you’re a vet, dentist, doctor, beautician or anyone who relies on appointments and bookings to get business, adding an appointment table to the back of your card is a handy extra, and also means that your customers are encouraged to hang on to your details for longer. Appointment tables mean that you can secure those all-important repeat visits, and be sure that your card stays inside a diary or stuck to the fridge as a constant reminder- a more useful card that really does more.
Another great way to encourage customers to keep hold of your card is adding a calendar back to it. Having a calendar printed on the reverse of your card is great for encouraging customers to keep it where they can see it.
Continue the theme of your front design by adding a block colour or your own company logo to the back. This will really help to finish your design off (especially for those in a design-conscious industry) and the addition of your own logo is a personal, professional touch which will serve to remind people who you are. There is a certain degree of authenticity which can only be achieved by adding a company logo, so don’t leave the back blank!
You can reward your customers for coming back by turning your business card into a loyalty card. If you add a loyalty card back to your business card design you can ensure that your customers are encouraged to come back to you each time, and once all the stamp spaces are filled you can give them a discount, freebies or whatever you like!
Which design is best?
If you don’t have a design which you can upload for your card, then we have a whole selection of business card templates all tailored to individual industries so your card can be a true reflection of your company. We have cards to suit each different kind of company, so before you select, consider what the images say to potential customers, and whether the colours and the fonts are representative of the kind of image you wish to portray.
If you’re a window cleaner, plumber or car wash, perhaps a design which features a lot of water-coloured blues is best for you? If you have a cupcake bakery, are a beautician or nail salon, perhaps a heavily pink design with a feminine font is more appropriate? Remember, it may not be the design you like best which is better suited to your company- what is your first impression when you see the template? Get inside the mind-set of your customers before you decide.
Paper types and laminations
Now you’ve chosen your card type, design template, entered all your details and chosen your back, you’ll need to add the finishing touches. We offer a range of different paper types and laminations for business cards which can really affect how the card looks, and more importantly, how the design appears.
Standard luxury paper and recycled papers are great for all design types, and the smooth, thick nature of the cards will give a really professional finish. If you want to make sure your card lasts longer, why not choose a lamination? Gloss lamination will give your card a shiny, silky finish, and matt lamination will make the card appear velvety with a low surface shine.
For companies who’d like a bit more of a luxurious or stylised touch, we also offer gold shimmer, cream tinted or textured card. As these are coloured, and the textured card is uncoated, designs will appear very differently on them. We always recommend light coloured and predominantly white designs for the cream tinted card and gold shimmer card, and block colour designs for the textured card. The type of card you choose for your business card will really help achieve a slick, finished design, so give this some consideration before making your final choice!
The science of choosing the best business card designs, papers and features is a lot more complex than meets the eye, but the choices you make can really help you make the impression you want for your company, so choose wisely!